Walk into any university canteen in Lahore, Karachi, or Islamabad and the cooler holds the same six items: cola, cola lite, an orange soda, a sugar-spiked iced tea, a synthetic energy drink, and bottled water. The healthy option is the absence of one.

Meanwhile, every grandmother in this region has been making turmeric milk, ashwagandha tonics, and tulsi infusions for centuries — for energy, for glow, for healing. The pharmacy was always there. We just needed to put it in a bottle a 19-year-old engineering student could grab before a 9 a.m. lecture.

We work directly with growers in Gilgit-Baltistan, Hunza, and Punjab. Every drink is cold-pressed within 48 hours of harvest. Every bar is rolled by hand. Every batch is tested. And every product retails for less than the soda it replaces.